charity: water

A single dream can change everything.

A nonprofit organization bringing clean and safe water to people around the world while we sleep.

sleep-for-water-lasso.jpg
Charity water logo with a yellow water container icon and the words charity water

Challenge

703 million people are drinking clean water. Just a dream…or is it?

World Water Day, established by the UN in 1993, is a global call to action for the 703 million people still living without clean water around the world. Every year, charity: water joins the movement to raise awareness and inspire action—because water changes everything.

Sleep for Water Campaign

Making an impact while you sleep.

Custom-designed charity: water Sleep Kit that was sent to key influencers to encourage their participation in the campaign and share with their followers.


FILM, VIDEO & SOUND | TELEVISION ADVERTISING; REGIONAL/NATIONAL, SINGLE SPOT, UP TO 2:00 | 2026 GOLD AAF ADDY

ELEMENTS OF ADVERTISING | FILM & VIDEO; ANIMATION, SPECIAL EFFECTS, MOTION GRAPHICS, OR CGI | 2026 GOLD AAF ADDY

ELEMENTS OF ADVERTISING | SOUND; MUSIC WITHOUT LYRICS—SINGLE | 2026 SILVER AAF ADDY

A woman lying in bed wearing a sleep mask, with text overlay about charity water and creating access to clean water.

Outdoor Advertising

World Water Day.

Dreamy animations and starry night OOH visuals lit up major U.S. cities — from shutting down Nashville’s nightlife to shining in Times Square and LAX. Each piece carried a special personal touch, featuring a custom handwriten font created by a near-and-dear 8-year-old.

Crowded city intersection in Times Square, New York City, with billboards, pedestrians, taxis, and a white truck promoting water conservation.
Digital billboard on a city street promoting water crisis awareness with a cartoon of a character jumping over waves and the message "Dream up an end to the Water Crisis".
Nighttime street scene in Nashville with neon signs, pedestrians crossing, and a truck displaying an ad for charity water enabling donations for sleep water. The city features historic and modern buildings and a broadcasting tower.

Website

Donate in your sleep.

Fully designed landing page allowing users to choose how much they’d like to change the world in their sleep.


ONLINE/INTERACTIVE | WEBSITES, MICROSITES | 2026 SILVER AAF ADDY

An infographic about sleep habits, showing a split image of a woman sleeping with a sleep mask and a smiling girl holding a glass outdoors. The text reads 'Turn your ZZZ’s into H2O,' encouraging matching sleep habits to improve health, with options to give $24 monthly for sleep support.

Social Content

Sharing a drink.

Social media content was created to inform users of the true hardships fellow humans endure for a drink of water.

Outcome

Positive momentum.

Results showed measurable gains across the board. Clear communication and strategic alignment strengthened relationships, improved performance, and set the stage for continued success. Growth is not only visible — it’s sustainable.

And multiple Gold & Silver 2026 ADDYs

Silver award trophy with the text 'American Advertising Awards' on it.
Gold award trophy with the text 'American Advertising Awards' on it.
Gold award trophy with the text 'American Advertising Awards' on it.
Silver award trophy with the text 'American Advertising Awards' on it.

  • Brand | charity: water
    Chief Executive Officer: Scott Harrison
    Head of Marketing: Brady Josephson

    Agency / Creative | Fire Kite
    Executive Creative Director: Alex Goulart
    Head of Strategy: Tim Anderson
    Head of Production: Judy Kreiter
    Creative Director: Victor Monclus
    Graphic Designer: Steve Sherba
    Copywriter: Conor McFarland
    Project Manager: Lori Shoukry

    Production | JAMD Productions
    Director: Alex Goulart
    Director of Photography: Matthew Rodgers
    Executive Producer: Jennifer Lee
    Editor: Marshall Lee

    Post Production / VFX | JAMD Productions
    Colourist: Alex Martin

    Music / Sound | Mean Machine Music
    Executive Creative Director: Clemente Bornacelli
    Music Producer: Martín Estrada
    Music Producer: Chris Juhas
    Creative Director: Clemente Bornacelli
    Executive Producer: Martín Estrada
    Sound Director: Devin Hoffman
    Creative Director: Chris Juhas
    Composer: Topher Horn

    Animation | Emberscope Studios
    Executive Producer: Chris Sonnenburg
    Illustrator: Mitch Miller

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