McAlvany Precious Metals
You can insure just about anything.
But the one thing you can’t live without? Wealth Insurance.
Challenge
Promoting something you can’t live without—wealth insurance
Old people have lives that shouldn’t be wasted thinking about financial tools. The Gold IRA from McAlvany Precious Metals was reframed as Wealth Insurance.
Landing Page
Award-winning design.
The Insure My Wealth landing page earned some of its own precious metal with a 2026 AAF Silver ADDY Award (American Advertising Awards)
National Recognition
Connecting to audiences.
For the older audience, we showed up in the nation’s top newspapers with an ad to rethink their finances.
Outcome
Record-breaking results.
The campaign dominated financial headlines, generated over 10 million impressions, over 21,000 landing page visits, and shot searches for wealth insurance up 900% — McAlvany’s biggest boost to date.
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ELEMENTS OF ADVERTISING
Film & Video; Animation, Special Effects, Motion Graphics, or CGI; Computer Genrated Imagery (CGI)McAlvany "Wealth Insurance"
McAlvany Financial GroupAlex Goulart, Founder/ ECD, Fire Kite
Tim Anderson , Head of Strategy, Fire Kite
Wes Wages, Producer, Fire Kite
Zach Fugate, Creative Director, Fire Kite
Leo Borges, Creative Director, Fire Kite
Alex Goulart, Copywriter, Fire Kite
Lori Shoukry, Project Manager, Fire Kite
Kelly Phipps, Media Director, Fire Kite
Taylor McFerran, Email Marketing, Fire Kite
David McAlvany, CEO, McAlvany Financial Group Chase
Orrick, Head of Marketing, McAlvany Financial Group
Mason Stetler, Operating VP, McAlvany Financial Group
Kirk Slawek, Founder, Gear Seven
Ashley Circeo, Head of Operations, Gear Seven
Shea Jones, Executive Producer, Gear Seven
Allen Howard, Producer, Gear Seven
Kevin O'Brien, Director
Nate Thompson, Director of Photography
J.L. Hodges, Founder, Overcoast Music
Steve Sherba, Web Designer, 837Design