Rappahannock Electric Coop
Providing more than electricity.
Virginia-based electric service provider looks to be more personal.
Challenge
How to highlight REC’s commitment to providing electricity?
REC is a member-owned utility that provides electric service to nearly 170,000 Virginians. They wanted to show the people behind keeping the lights on for their members.
Advertising Campaigns
The hands behind the power.
There are so many hands that make a company function, some dirty, some clean. We wanted to showcase those hands committed to the members of REC and the services provided.
Advertising Campaigns
Power On.
The linemen are the superheroes who dedicate themselves to getting out in the most severe weather conditions to find, evaluate, and repair the problems causing any electrical outages.
Brand Awareness
Togetherness for the earth.
REC hits the streets with their first electric vehicles to promote their very own Green Together initiative.
Outcome
Spotlight shinies.
The Spotlight on Excellence Awards is an initiative of the highest honor from the Council of Rural Electric Communicators (NRECA). REC was recognized with numerous awards at their annual spotlight event.
Best Wild Card - GOLD - REC Linemen
Best Individual Ad - GOLD - We’ve Got This - Power On.
Best Individual Ad - SILVER - REC Hands